Actress and pop star Miley Cyrus throws her hat in the investment game, making her first brand investment in the self-tanning brand Dolce Glow.
WHO: Dolce Glow was founded by Isabel Vita, the go-to tanning artist for Hollywood celebrities, in 2015, launching professional products followed by a line of at-home products in 2021. Her clients include Kylie Jenner and Kim Kardashian, Jennifer Lopez, Selena Gomez, and Katy Perry. The range of dermatologist-tested, vegan, and cruelty-free products consists of a self-tanning mist, mousse, and lotion priced at $51-$53. The brand is available at Nordstrom and Neiman Marcus, as well as online at Saks Fifth Avenue, Revolve, Ulta.com, and QVC.
WHY: Miley Cyrus has been a client of Isabel Vita's tanning services for three years.
IN THEIR OWN WORDS: Cyrus announced the partnership with the brand on Instagram by referencing lyrics from her new single “Flowers.”
"I can buy myself tanner… get that endless summer vacation glow. I am an official partner in Dolce Glow because I truly love and trust this product. Its high-quality ingredients and flawless color make it a must for me. I am so excited to make my 'glow' accessible for my fans and support a female-founded company."
Vita commented, "The best business partner I could have ever dreamed of. Miley not only loves and tans in Dolce Glow, but she believed and supported me when many did not. I have no words to express my gratitude."
DETAILS:
